HCRG Care Group

The Background

HCRG Care Group is a leading provider of community health and care services across England, working to transform and improve care for individuals and communities. Originally established as Assura Medical in 2007, the organisation later became Virgin Care in 2010 after being majority-owned by the Virgin Group. In 2021, the company underwent a major transformation, rebranding to HCRG Care Group under the ownership of Twenty20 Capital.

Today, HCRG Care Group supports millions of people annually through its wide range of services. These include adult and children’s community health services, primary care services such as urgent care and sexual health, and social care services that promote wellbeing for both adults and children. Their commitment to delivering high-quality, accessible care has made them a trusted partner of the NHS and local authorities.

Our relationship with HCRG Care Group began in 2017, when the organisation operated under the Virgin Care name. Over the years, we developed a strong partnership, delivering several successful digital projects. Following their rebranding in 2021, we continued to support their digital transformation as they embraced a new corporate identity.

The Challenge

The rebranding to HCRG Care Group marked a significant shift in the organisation’s identity and positioning within the healthcare sector. To reflect this transformation, they needed a sophisticated corporate website that could effectively communicate their extensive services and expertise.

The website’s primary audience included decision-makers and commissioners from local governments and healthcare trusts—key individuals responsible for awarding large-scale healthcare contracts across the UK. The platform had to establish trust, highlight HCRG Care Group’s proven track record, and showcase their ability to deliver comprehensive, high-quality healthcare solutions on a national scale.

Our Solution

Drawing on our longstanding partnership, we collaborated closely with HCRG Care Group to deliver a fully custom brochure website that met their ambitious goals. To ensure the website resonated with its target audience, we conducted stakeholder interviews with key figures across the organisation. This process provided valuable insights into the needs of their audience and the requirements of various business departments, enabling us to create a platform that represented their diverse operations effectively.

The new website featured a clean and professional design, aligning with HCRG Care Group’s corporate branding while prioritising user experience. We implemented intuitive navigation and detailed service pages to highlight their wide-ranging expertise. Additional features, such as case studies and news sections, allowed visitors to explore their achievements and ongoing initiatives.

The responsive design ensured the site performed seamlessly across all devices, creating an engaging experience for users whether they accessed it via desktop, tablet, or mobile.

The project’s success strengthened HCRG Care Group’s position as a leading healthcare provider. Following this achievement, we worked on several additional projects, including a dedicated careers website to attract top-tier talent and custom brochure sites for their growing portfolio of brands. Our continued collaboration reflects our shared commitment to creating impactful digital experiences that support HCRG Care Group’s mission to deliver exceptional care services.