Rap Interiors

The Background

Established in 1988 and based in Maidstone, Kent, UK, Rap Interiors is a longstanding specialist in commercial design, fit out, and refurbishment. They serve clients across various sectors, including office, education, and healthcare, delivering tailored interior solutions that enhance functionality and aesthetics.

The Challenge

By 2016, Rap Interiors faced several challenges:

• Outdated Brand Identity: Their existing brand no longer reflected their growth and industry position.
• Fragmented Online Presence: They operated four separate websites, each dedicated to different services—office fit-outs, care home refurbishments, school refurbishments, and office furniture.
• Operational Inefficiencies: Managing multiple websites led to increased maintenance costs and complexities.
• Limited Cross-Selling Opportunities: The segmented online presence hindered clients from recognising the full spectrum of services offered.
• SEO Considerations: Ensuring strong search engine rankings across multiple sites was challenging and consolidating them risked potential SEO impacts.

Our Solution

Collaborating closely with Rap Interiors, we developed a comprehensive strategy to address these challenges:

1. Brand Revitalisation: We crafted a new, cohesive brand identity that encapsulated Rap Interiors’ expertise and market position, appealing to their diverse clientele.
2. Website Consolidation: Instead of maintaining multiple sites, we proposed and implemented a new unified fully custom brochure website that amalgamated all services into a single, user-friendly platform.
3. Enhanced User Experience: The new website featured intuitive navigation, allowing clients to easily explore the full range of services, thereby facilitating cross-selling opportunities.
4. SEO Strategy: Partnering with local SEO consultant Be Seen Online, we meticulously planned the transition to ensure that consolidating the websites did not adversely affect search engine rankings.
5. Ongoing Collaboration: Since the initial launch, we have continued to work with Rap Interiors, delivering several refreshed and updated versions of their website to keep it fresh and modern.

This strategic overhaul resulted in a streamlined online presence, reduced operational complexities, and enhanced brand perception. Clients now have a comprehensive view of Rap Interiors’ offerings, leading to increased engagement and business opportunities. The unified website continues to serve as a dynamic platform that reflects the company’s commitment to excellence in commercial interior solutions.